I’m Toni Salminen, a Helsinki-based art director and creative with nearly a decade of experience working with brands in top Finnish agencies and as an entrepreneur.

I create captivating visuals and strong communication.

If you’re interested, let’s have a chat.

Outdoor Silver / ADC*E Awards, 2021

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Gold Award (Packaging) | Vuoden Huiput 2021

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Silver Award (Outdoor) | Vuoden Huiput 2020

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PR Silver | Cannes Young Lions 2019

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Grand Prix | Vuoden Mainos 2018

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Best Insight | Vuoden Mainos 2018

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Member of the Jury | Vuoden Huiput 2022

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30 Under 30 Creative Talents | Markkinointi&Mainonta 2020

Silver (Outdoor) | ADC*E 2021

& CO.

& CO. is how I work: clear, focused, and collaborative.

I lead design projects from start to finish, bringing in trusted experts when needed.

One contact, one vision – this way projects stay on track and deliver results.

Services

-> Art Direction
-> Branding & Identity
-> Campaigns & Content
-> Creative Direction
-> Design

A selection of clients and brands I’ve worked with, either independently or as part of an agency team:
Biomendex
Beverage Partners Finland
Berner
Budget Sport
Cloetta
Dewi
DNA
Ellego
Hartwall
HifiStudio
Helen
Helkama
Helmacab
Kanresta
Kiinteistömaailma
Live Nation
Pintos
Plan International
Plantui
Privanet
Raumaster
Skilloon
Tallink Silja
Tilidea
TPS
Turun kaupunki
Turun filharmoninen orkesteri
Turun Sanomat
Unilever
Valio
Visio Festival
XZ
…
🎖️ Member of the Jury
Vuoden Huiput 2022
🥇 Kultahuippu (Pakkaukset)
Vuoden Huiput 2021
🥈 Hopeahuippu (Ulkomainonta)
Vuoden Huiput 2020
🥈 Silver (Outdoor)
Art Director’s Club of Europe (ADC*E)
🥈 Silver (PR)
Cannes Young Lions 2019
🥇 Grand Prix
Vuoden Mainos 2018
🥇 Best Insight
Vuoden Mainos 2018
🎖️ Shortlist
Finnish Comms Awards, Vuoden varainhankintateko 2019
🎖️ “30 Under 30” Creative Talents
Markkinointi & Mainonta 2019

Toni Salminen | Art Director, Creative

& CO.

Services

Clients throughout the years

Awards & Recognitions

SALMINEN & CO.