Plantui: brand renewal
art direction / creative direction
The Plantui brand was completely rebuilt from the ground up. The smart garden was transformed into a symbol of urban lifestyle, not just another household appliance.
— Awarded the Gold Award in the Packaging category at the Vuoden Huiput 2022 competition.
Brand identity and packaging
Brand images
Thanks
Creative team ↓
Toni Salminen
Ari Kivi
Kalle Sirkiä
Elina Oksa
Brand images (Duotone Oy) ↓
Photography: Mikael Niemi
Producer: Taavetti Alin
Packaging and product images:
Photography: Toni Salminen
Mockup.Maison
Client (Plantui Oy) ↓
Piia Maaranen
Simon Vandeghinste
Martina Angeleri
Marko Tuliniemi