Plan: #eihymyilytä
campaign creation / art direction
Plan’s International Women’s Day campaign #eihymyilytä (“not smiling”) highlighted the injustices women face around the world.
Public figures appeared in serious portraits, and the campaign inspired Finns to share their own experiences – during the campaign period, the number of new donors grew by an impressive 900%.
Thanks
Creative team ↓
Toni Salminen
Helinä Willing
Katariina Harteela
Pia Fri
Photography ↓
Meeri Koutaniemi (Tarja)
Janita Autio (Lola)
Nana Simelius (Etta)
Client (Plan International Suomi) ↓
Pinja Hirvilammi
Hanna Partanen
Ossi Heinänen