Väre: brand name
branding / brand development
When four energy companies merged, the new company needed a name – one that would symbolise movement, flow, and the constant transformation of energy: responsible, intelligent, and customer-driven. The result was Väre.
The name captures the values and mission of a modern energy company: movement, change, and producing clean energy on the terms of the future. It directly refers to vibration and waves – phenomena at the very foundation of energy.
Väre evokes light, water, and electromagnetic waves – forces that set the world in motion. The name is clear, visually strong, and conveys a sense of constant progress and the unending flow of energy.